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Research papers

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Anna Melich, Mark Hofmans
Company: GfK
September 1, 1998
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Citation

Melich and Hofmans (1998a, September 01). What news from the eastern front? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-news-from-the-eastern-front-


Research papers

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Ton Broeders, Anna Melich
September 1, 1997
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Citation

Broeders and Melich (1997a, September 01). Public opinion measurement . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-measurement-